Is A Health And Fitness Joint Venture In Your Destiny?

Health and fitness product creators have a habit of working by themselves. This is not unusual, and may be partly due to the fact that many of them get their start offline working directly with their clients to help them meet their health and fitness goals. But eventually it dawns on the product creator that they may be able to significantly expand their business by taking their product online and reaching out to the huge consumer base that it represents.

It is usually at this point that they get a bit of a shock and discover that working online is a whole lot different than working offline. Instead of the one-on-one interaction that they are used to dealing with when meeting with their clients, now they are broadcasting into the void and often finding that the void is not responding. The internet, they discover, can be a lonely place for a health and fitness marketer.

Whereas offline they may have built up a client base that trusts them, when they go online they are effectively starting over from scratch. Now they have to prove their worth all over again, one customer at a time. For many, it is enough to drive them offline again. The thought of having to master article writing, web site building, and the art of site monetization are enough to make one wonder whether it is all worth the effort.

But it need not be as difficult to pull off as you might imagine. Not if you can find the right people to help guide you. Perhaps even the right people to take some of the work off your hands in exchange for a piece of the pie. Sure, you can pay people to do the work for you if you can afford it. But many cannot afford to go that route, and instead they look more closely at the idea of joint ventures. The joint venture, or JV, is a collaboration of two or more parties who share the workload of a project, preferring to concentrate on just that part of the work that they are able to do more easily, either because they have the experience, or because they have the natural talent for the work.

The joint venture can achieve what the work of a single party cannot achieve on its own.

So, if you are an exercise video producer who has no trouble creating good exercise videos, but you are terrible when it comes to putting together a website that can actually convince people to buy the videos, then a joint venture might be the way forward. You might think that you can simply outsource the design work, but the reality is that if you work with someone who has experience in the niche that you are selling to, your likelihood of success will be a good deal higher.

This means that you may want to try to team up with someone in the same exercise niche as yourself, but who might be marketing a completely different product – exercise clothing, for example, or an information product that relates to losing weight through the same exercises that appear in your own videos. If the other party already knows how to build a web site and get clients, but they have never had any experience producing video, then a joint venture between the two of you might make sense. You can each achieve something that neither party might have succeeded with alone.

This is the idea behind Carolyn Hansen’s joint venture membership database for vendors in the health and fitness industry. If you would like to learn more about joint ventures in this area, and get to know other health and fitness professionals, get yourself across to Carolyn’s site and join up today. Admission is free.

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Joint Ventures For Health And Fitness Vendors

Marketers will often cringe when they hear the words “joint venture”. The idea of having to share the workload for a project with another party, and the profits, can seem like an impossible scenario for an entrepreneur who has always made project decisions on their own. Of course, when 9 out of every 10 entrepreneurial efforts fail you have to ask just how much of that was due to poor decision making made in the vacuum of a one-man (or one-woman) committee?

Joint ventures do have something to offer even the most obsessive entrepreneurs, and it is something quite valuable: the chance to succeed where before the path looked impossibly difficult. This is why every business owner needs to look at the chance to joint venture as yet another opportunity to expand their business when such an opportunity arises.

So how exactly do joint ventures work, and how do you know when to embark upon one?

Called JVs for short, joint ventures are often the result of two business parties coming together accidentally and discovering that they each have something that the other might be able to exploit for profit. For example, two business owners might meet at an industry conference and find they have a lot in common, but whereas one of them is great at producing products the other might excel instead at the marketing end of things. They discover they each own one half of a coin that can be banked if they pool their talents and decide to concentrate only on the tasks they are good at, and leave the others to their partner.

Marriages are a perfect example of the classic joint venture, where one spouse agrees to stay at home and rear the children while the other builds a career and brings in the money. By exploiting each others talents, they build a family together with relative ease compared to the solo parent who finds the task a whole lot more demanding.

Online marketers are often forced to work by themselves for a very long time. This is because they are required to build a certain level of expertise in their business before others will take them seriously. So they get used to the idea of working alone. But there comes a point when they recognize that certain weaknesses are holding them back. Unfortunately the realization is often accompanied by an admission that they have neither the talent nor the time to rectify the weakness. This is when the thought of a joint venture starts to look sensible.

Health and fitness vendors are usually passionate about their products because they are pursing a lifestyle profession. Because of this, their marketing skills might not be as well developed as they would like. If this sounds like I am talking about you, then it might be time to begin leveraging the marketing skills of other health and fitness vendors like yourself.

The first step, of course, is to find other vendors who share your interests. This is not always easy, but if you CAN find a group of similar vendors there are several options open to you. One of them is to approach other vendors with the aim of initiating an adswap. Adswap is a term used to describe two vendors who are willing to advertise the existence of the other vendor to their own list of customers. But in order for this to work, the two vendors would not want to be direct competitors. If both sell a blood sugar monitoring device, they have little to gain by sending clients to each other.

But if one sells a blood sugar monitoring device, and the other sells a diabetes management information product, the exchange of clients makes perfect sense, since the sale of one vendor’s product does not rob the other of a sale. Instead, a client of one vendor may even discover that the product from the second vendor raises the value of the first vendor’s product in the eyes of clients. Such partnerships work well for both vendors, and they would be keen to share as many clients as they can.

This is the appeal behind the adswap idea, but it represents only one possible form of joint venture between two different parties in the health and fitness industry. To learn about more opportunities, and to join a like-minded group of health and fitness vendors, get yourself across to Carolyn Hansen’s joint venture membership signup page where you can meet others like yourself and start communicating with the aim of starting your own joint ventures.

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First Ever Health And Fitness Giveaway Event To Be Held Online

Fitness expert and ex-bodybuilding champ Carolyn Hansen and Reed Floren a top internet marketer are holding a giveaway event on August 14th 2009 (Friday) to August 28th 2009 (Friday). The 14 day event will feature dozens of health related products that are made available for download. Downloads are completely free.

Who is Carolyn Hansen.

Carolyn Hansen is an ex-bodybuilding champion and a current fitness center owner. Recently, she released several hot selling products like Hot Metabolism and the Hot Legs Workout Guide. She now has 5 quality products under her belt. She also offers expert fitness coaching to selected clients.

Her work as a fitness center owner has given her the opportunities to work with thousands of clients. Traditionally, she can only work with local clients in her fitness center. Now, with the growth and evolution of the Internet, Carolyn has been able to work with clients from across the globe to improve their health and fitness.

“The Internet has allowed me to help clients that I haven’t been able to reach before,” commented Carolyn Hansen, the organizer of the giveaway event.

Details of the giveaway event.

A giveaway event is an online event that is put together by dozens of well known experts in a similar industry. Such events have been popular in the Internet Marketing niche. This is the first time that one is being organized for the health and fitness niche.

More than 200 fitness experts have already agreed to contribute to the event. Contributors are allowed to upload their own products. These products are then made available for download to the general public for free.

The event will last for 2 weeks starting from Friday August 14th 2009 (09:00:00 AM CDT) to Friday August 28th 2009 (09:00:00 AM CDT).

The event will be launched online. Visitors are not allowed to download any products before the launch of the event. Once the event starts, it will last for a total of 14 days. Within the time frame of these 14 days, visitors can download as many products as they like, without having to pay a single cent. Products may include ebooks videos, free reports, CDs and dozens of health and fitness related products.

A visitor who wishes to download all the free gifts will have to sign up for a new account. New member registration is easy and convenient, and only a name and email address is required.

Upon signing up, the visitor will be redirected to a private download area. Before arriving at the download area, a few one time offers will be offered to the visitor.

One time offers are products that are offered at an unbelievably low price. This offer is only made once. If a visitor prefers not to buy the product at the special price, he or she will not be able to do so again.

Once at the download area, members can download all the gifts for free. In addition, members can also help to promote the event by grabbing the promotion URL. Buzz emails and banners are also provided in the member’s area.

Members stand to earn 50% commissions for the one time offers. Payment will be made directly to their Paypal accounts. Note that the Paypal email address must be added to the profile correctly before commissions can be sent.

Great opportunity – not to be missed!

Give away events for the health and fitness niche has never been seen before. This is a great opportunity for anyone looking to improve their health and fitness to jump on the bandwagon and assess a ton of health related products in a single swipe.

Visitors can expect to learn more about how burn belly fat, how to develop 6 pack abs, how to engage a proper exercise program, how to eat well and more!

Find out why diet programs don’t work, and of course, what does work. Improve your knowledge on health and fitness and never spend a single dime on ineffective training or diet programs that don’t deliver long term results.

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